On Tuesday, the Conservative Party launched a new series of advertisements, which will air on mainstream television and radio stations, which attack Liberal leader Stephane Dion.

Today, the Young Liberals of Canada announced a plan to hit back but do not have the money to buy TV and radio ads. Instead, they will use online services such as Google’s YouTube, Facebook and a collection of sympathetic bloggers and instant messaging services.

Some of the Liberal ads (left) pick up on ads run by Apple Computer “I”m a Mac. I’m a PC.” In the YLC incarnation, “I’m a Liberal. I’m a P.C.”.

Here’s an excerpt from the Young Liberal press release:

"Look, it's no secret the Conservatives are a wealthy party who can afford all kinds of fancy marketing executives and focus groups," admits (Youth National Director Scott) Pickup, "but within the Liberal family we've got talent, we've got dedication, and we've got a clear vision for Canada of which we're proud."

The three parody ads will be promoted through a multi-pronged approach that utilizes youngliberals.ca, Facebook, youtube.com, instant-messenger programs, and bloggers. This cohesive online campaign provides an opportunity for members and supporters to disseminate and share their messages quickly and affordably.

"The internet isn't a magical playground in a computer," says Youth Campaign Director and Online Campaign Co-chair Denise Brunsdon. "This is another layer of social interaction, and a far cheaper method of communication than t.v. and radio."

"Our commission has always worked on a shoestring budget. I'm constantly impressed by what a few smart Liberals can accomplish when we put their heads together," agreed Young Liberal President Cory Pike.