I tend to agree with Mr Honderich here. Whether on the Web or on dead trees, a top newspaper brand is a reference point or a hub for other media, electronic media, broadcast media, new media, and alternative media. In other words, newspapers still have a powerful agenda-setting role that all the indie media outlets, blogs and alternative journals in the world don't seem to be able to change. What all those alternatives do that is new, though, is challenge the agenda of those media hubs, those top newspaper brands.

Newspapers Thriving in Electronic Era Newspapers are becoming the sole mass medium, particularly for advertising, as television becomes more and more fragmented, claims Toronto Star publisher John Honderich.