I like the idea of Open Access academic publishing because it aids the dissemination of discovery and research and that can only be a good thing. Here's what the Public Library of Science people had to say in their press release:
A new general medical journal launched this week with a non-traditional publishing model is the latest top-tier venue for publishing important,peer-reviewed biomedical research, and is being called the first major, international journal to be
introduced in more than 70 years. Unlike most medical journals which are available only through costly subscriptions, PLoS Medicine is available free of charge and accessible to everyone through the Internet, at plosmedicine.org. PLoS Medicine is published by the Public Library of Science (PLoS), a coalition of researchers and physicians founded in 2000 by Nobel Prize winner and former National Institutes of Health Director Harold Varmus, M.D.
