The folks at polling firm Ipsos-Insight say Americans (and, I presume, Canadians) are becoming more and more aware of what Wi-Fi. The pollster says that six out of 10 Americans know what the technology is, compared to four in 10 during the same survey last year. Ipsos concludes that this broad level of awareness means Wi-Fi is poised to move beyond the 'early adopter' phase and into the mainstream. Still, among those who had heard of the term Wi-Fi, more than half -- 55 per cent in the poll -- said that was it: They'd only heard that term but didn't know what the technology was all about. Just 8 per cent in the survey said they were very familiar with the technology. You can become very familiar with the press release here