"“First it was the tech meltdown. Then, the war on terrorism grabbed the headlines. In a news environment dominated by an uncertain economy and global unrest, how can media relations professionals create stories that find their way "above the fold" and on the nightly news? Hear and learn directly from this panel of experienced journalists how your stories can be crafted to compete with the news that is dominating today's media.You can get the gist of my presentation -- it's mostly advice and observations of use largely to public relations and communications professionals - here. As much as I am able, I will have a go at blogging this event.
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Info/Contact for David Akin
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Who pays for this blog? I receive no fees, considerations, etc. etc. for the posts on this blog nor do I have any plans to accept any. My salary is paid by Canwest Global Communications Corp. I work for that company as the Ottawa-based National Affairs Correspondent for Canwest News Service. The blog publishing platform used here is called Blogware and it's developed by Tucows Inc. of Toronto, Ontario, Canada. My use of Blogware should not be taken as an endorsement of that company. Like all Blogware users, I do not pay any fees for the use of this service. I participate in program. Google pays me some money and, for that, I give Google some space on this site to display ads. Google sells those ads and Google, not me, decides what advertising content you are seeing. I do not filter these ads and take no responsibility for them. Readers should not assume I endorse any of the products or services advertised here. If you think other disclosures are appropriate in this space, I'd like to hear from you. All of my contact details are always at www.davidakin.com You can read more about this section |
The New News Environment: How to Get Your Message Out
On Tuesday morning, I will be giving a presenation to the Media Relations Summit in Toronto, Canada. Here's the conference blurb for my session:
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