Pollster Ipsos-Reid says today that one-fifth of American who have downloaded a digital music file have also downloaded a full-length movie. Of course, this was only a matter of time and a matter of consumer bandwidth.
BitTorrent users are already using that particular application to move television shows and DVD-quality movies, in addition to album-length music collections.
"These data are evidence that American downloading behaviors are expanding beyond music and moving towards broader digital entertainment acquisition and consumption behaviors," Matt Kleinschmit, a senior analyst with Ipsos-Insight's technology and communications practice, says in a press release from Ipsos. "While the music industry continues to define and integrate the role of digital music in the existing music marketplace, the motion picture industry is presented with a unique foresight into next-generation consumer entertainment. Multimedia-enabled portable devices, digitally formatted television content, and downloadable back catalogue videos are just a few of the categories that may be mined in anticipation of near-future consumer demand."