[CTV.CA column] When Bill Clinton beat George Bush in the 1992 U.S. Presidential race, he did it with a slogan that had an immediate resonance with American voters: "It's the economy, stupid!"
In 1992, Clinton was trying to beat an incumbent whose popularity had soared after the first Gulf War. But despite Bush's foreign policy successes, many Americans saw a domestic economy in recession and decided that was enough to opt for change.
So Clinton attacked Bush where he was weakest -- on economic issues -- and won a surprise victory.
Clinton understood that a lot of political heat can be generated by so-called wedge issues like gay marriage or a controversial war in the Middle East. But voters, at the end of the day, want to know that they'll be able to pay the mortgage, help put their kids through school, and enjoy a comfortable retirement.
That's why someone should have sat down with the brain trust running Paul Martin's foundering campaign and said: "It's the economy, stupid!"
Martin, of course, was at the helm for one of the most remarkable periods of Canadian economic prosperity and yet, he's hardly talked about that during the election campaign .... [Read the rest at CTV.ca]