David Akin's On the Hill :: IAB sets new online ad standards for Canadian new media

Recent Comments

This Month

Month Archive

March 2005
February 2005
January 2005
December 2004
November 2004

Year Archive

2008
2007
2006
2005
2004
2003

Previous:	The Detroit Auto Show: "At this point, what we need from cars is less"
Next:	The fight for DRAM patents: Mosaid wins against Samsung; sues Hynix

IAB sets new online ad standards for Canadian new media

by DavidAkin on Tue 18 Jan 2005 12:01 AM EST | Permanent Link | Cosmos

The Internet Advertising Bureau of Canada announced the adoption today of new standards for online ads. Taking its cue from the American industry's move to standardize ad sizes, the IAB put out what it calls the Canadian Universal Ad Package or CUAP.
The push to standardize on some ad sizes for online media will reduce costs for advertisers and eliminate inefficiencies associated with buying and creating online media, the IAB seays.
Online ads still make up an awfully tiny percentage of overall media advertising. The IAB said that in 2004, the Canadian online publishing industry posted revenue of $295-million. To put that in perspective, Bell Globemedia, which owns CTV and The Globe and Mail,put up $302-million in revenue (most of which was derived from the sale of advertising) in just the fiscal third quarter, which ended Sept. 30.
Future phases of the CUAP package (due later in 2005) will include rich media and video-streaming standards as well as online ad measurement guidelines.

Posted to:

Main Page

Post a comment

No comments found.

National Post

Top Stories

Who pays for this blog?
I receive no fees, considerations, etc. etc. for the posts on this blog nor do I have any plans to accept any. My salary is paid by Canwest Global Communications Corp. I work for that company as the Ottawa-based National Affairs Correspondent for Canwest News Service.
The blog publishing platform used here is called Blogware and it's developed by Tucows Inc. of Toronto, Ontario, Canada. Blogware users typically pay a monthly fee for using this platform but I do not as Tucows has kindly provided me with this platform. I may report on Tucows, its associated operations and executives, and on industry issues that may affect Tucows. I am grateful for Tucows' assistance but that's it. No favours were promised for their generosity nor do Tucows executives expect any. I hold no direct equity or stock in any company, Tucows included.
If you think other disclosures are appropriate in this space, I'd like to hear from you. All of my contact details are always at www.davidakin.com You can read more about this section