"Despite a lot of growth and mainstream media press, data suggest blogs have a long way to go to match the mainstream media in reach and influence.
"One thing bloggers are most interested in reporting is how important they think bloggers are," said Lee Rainie, director of the Pew Internet & American Life Project, a nonprofit that's researching the Internet's influence. "Bloggers have influenced some media coverage, but the mainstream media still dominate what's going on.
"Blogging is still something that only the most elite Internet users do, and blog reading is done mainly by the most experienced Internet users. It's a small part of the population." [... read the rest of the story]
-Brian Deagan writing in Investor's Business Daily.