Well, you may not: But in the U.S., mainstream news outlets definitely give a flying fidoo about the blogs their employees maintain. The NY Times, for instance, has forbidden its employees to blog. So far in Canada, no news organization, so far as I know. has restricted or prohibited employees from blogging and at least one organization -- the Post -- seems to be tacitly encouraging employee blogs. So that's why I think it's important to keep tabs on staffers that blog. Moreover, I think it's important, in some cases, for bloggers to disclose relationships they have with employers, suppliers, girlfriends, etc. that might colour what they can and cannot post on their blog. When a blog reader knows about these relationships, s/he is in a better position to assess the credibility of what's in the blog.