David is to be commended for his skepticism about this "poll". I sent the following e-mail to the Guelph Mercury reporter yesterday (no response yet): I e-mailed the reporter yesterday about this "poll" (no response yet). In the interests of full disclosure, I'm an NDP activist in Kitchener and I'm helping on Tom King's campaign whenever I can (including last night). But, these remarks should not be taken as representing the campaign. I can't believe that any serious news organization would give coverage to this "poll", or anything else eminating from this alleged "polling firm". Consider that: 1) They've done only TWO polls ever... and the other one was a push poll for Campaign Life on the Morgentaler Order-of-Canada recognition. 2) They use robo-call technology and simply blanketed the riding with automated calls until they found enough people who didn't hang up on them (rather than using touch tone responses as directed). There is no record of their existance before July 24 of this year. 3) The robotic voice apparently didn't mention candidate names (kind of important in a by-election campaign, especially one in which Tom King is a candidate for the NDP). 4) They brag that every respondent heard the same question identically. In fact, standard polling methodology is to rotate the names of the candidates and/or parties. That prevents the order from skewing the results. 5) They claim that the number of undecided voters is "insignificant" and therefore not reported. Not only would this be suspect in an election, but I can guarantee you that it's not the case in this by-election. I strongly urge the Mercury to publish a retraction / clarification or, better yet, to commission its own poll of the riding, using a more reputable firm.